Baby Boomer travel continues to rise! World Economic Forum said it best: “Forget millennial backpackers – globetrotting Baby Boomers are transforming travel.” This actually comes as no surprise, with industry research finding Baby Boomers spend a whopping $157 billion on trips every year.
Since the Baby Boomer generation is so large, their impact on the travel industry doesn’t go unnoticed. A slice of the population that sizable having the time and money to spend means great things for global tourism.
But why? What caused the uptick in Baby Boomer travel? Many contributing factors – including having more free time during retirement, ease of travel and planning as technology continues to improve, and having money to spend – have ushered in a new wave of older travelers.